Posted 2015-03-09 1:15
(Article published on The Absolute)
For many aspiring cartoonists, the effort of launching, creating, and maintaining a webcomic is a solo undertaking. It’s a long process that, while a labor of love, can prove arduous, especially if those creators are trying to make an income off of their work. For a long time there was no formal support system for these creators, whose work would likely never get picked up by a major print publisher and whose readership and revenue were entirely dependent on internet notoriety.
However, the comics collective Hiveworks, founded in 2011, is vastly improving the experience for online comics creators. Branding themselves as a combination publisher and studio, Hiveworks is offering the support and mentorship necessary for turning webcomics into sustainable businesses. The group provides a wide array of services including web hosting, ad placement (which increases both readership and revenue), facilitating web stores, marketing and product design, and even participating in Kickstarters. The result is a vast and diverse collection of comics and creators who can focus on the quality of their work, rather than the confusing and often overwhelming task of marketing that work.
I was fortunate enough to be able to speak with professional illustrator and Hiveworks Co-CEO Isabelle Melançon, whose popular webcomic Namesake I recommended last year. Here’s what she had to say about her work with the collective:
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